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Gavin Landry

Episode 68: What Do You Travel For? with Gavin Landry

In this episode, you’ll learn what’s so great about Britain, and how guest Gavin Landry targets potential visitors by tapping into what they love about travel.

Gavin Landry serves as Executive Vice President for the Americas for VisitBritain. Gavin has a strong background in business and leisure tourism and has held several senior posts in the industry. Prior to joining VisitBritain, Gavin worked for New York State, where he was Executive Director of Tourism, having led the iconic I Love New York program, and where he developed and implemented strategies to support the growth of the tourism industry.

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Olga Luz Tirado

Episode 67: That’s in the Bronx? Becoming a Global Destination, with Olga Luz Tirado

In this episode, you will learn about how the Bronx is growing into a global tourism destination in its own right.

Olga Luz Tirado is the executive director of the Bronx Tourism Council, a division of the Bronx overall economic development corporation. In this capacity, she plays a significant role in creating a cohesive and symbiotic relationship between arts, culture and economic development while rebranding the Bronx, its rich history, institutions and diversity to a local, national and global audience. Since joining the BTC in 2012, Olga has developed and implemented a comprehensive and integrated marketing strategy by incorporating design thinking methodology into the overall planning process. She has spearheaded a successful campaign to increase the borough's exposure within international travel guides, media and tour operators, utilizing a variety of marketing channels, including aggressive public relations outreach, van tours, digital content development and social media.

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Julie Gilbert

Episode 66: Use Technology to Tell a Better Story, with Julie Gilbert

In this episode, you will learn about using technology to develop a more engaging immersive creative from Julie Gilbert.

Julie Gilbert is Vice President of Marketing and Brand Management for Destination Niagara USA where she leads the organization's marketing, communications, and brand management functions to increase the visibility of Niagara and its assets as a leisure and meetings destination.

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Leigh Melander

Episode 65: Coming Together to Create a Unified Voice, with Leigh Melander

In this episode, you will learn about how to work with businesses in your area to create a unified voice that can be used to create great events and market your destination to the world from Leigh Melander.

Leigh Melander, Ph.D. has an eclectic background in the arts as well as consulting in strategic planning, outreach and marketing, and event planning for over 20 years. She has performed and taught internationally as a speaker, actor, dancer, singer, and harpist.

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Erik Wolf

Episode 64: Running a Successful Food Tourism Program, with Erik Wolf

In this episode, you will learn about the ins and outs of the food and beverage tourism industry and how to run a successful food tourism program from Erik Wolf.

Erik Wolf is the founder of the world’s food tourism industry and of the World Food Travel Association. He is a highly-sought speaker, thought leader, strategist and consultant, in the US and abroad, on food and drink tourism issues, and is considered the go-to food tourism industry resource for media outlets that include CNN, the BBC, the Wall Street Journal, Newsweek, NBC, Forbes, PeterGreenberg.com, Huffington Post, the Australian Broadcasting Corporation, and many more.

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Reagan Burns

Episode 63: Create Engaging, Curated Experiences with Live Video, with Reagan Burns

In this episode, you will learn about leveling up your live video by creating engaging, curated experiences from Reagan Burns.

Reagan Burns started her career working for R&R Partners in Las Vegas, on the Las Vegas Convention and Visitors Authority as a designer on the What Happens Here, Stays Here campaigns. Her career path then brought her to Baltimore and then to Rochester, NY when she decided to open Lime Creative. She stayed focused on the tourism industry, working with clients like The Adirondack Coast Wine Trail, Ugly Disco, Rochester Events, The Rochester Lilac Festival, Park Ave Summer Arts Festival, and the Highland Bowl Concert Series. Her work includes branding and identity, print and digital marketing, website design, and social media marketing.

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Bill Sweitzer

Episode 62: Using Old-School Grassroots Marketing, with Bill Sweitzer

In this episode, you will learn about how to best implement boots on the ground, grassroots marketing efforts from Bill Sweitzer.

Bill Sweitzer joined the Canal Corporations Public Affairs Office in February of 2012, serving as Deputy Director. For the past three years, he has led the Canal Corporations marketing and education programs and spearheaded community outreach efforts across the states Canal corridor. Bill has an extensive background in hospitality, sales, and customer service and has enjoyed success through connecting with people and building relationships. Bill is from the Capital Region, he enjoys hiking and camping with his family and is an avid fisherman.

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Elissa Leuer

Episode 61: Turning Challenges into Opportunities, with Elissa Leuer

In this episode, you’ll learn about the idea of competition being a great thing for everyone involved because visitors stay longer when there’s more for them to do from Elissa Leuer.

As Livingston County's Director of Tourism and Marketing, Elissa is responsible for the promotion of the county’s accommodations, attractions, restaurants, and events to those outside the area to encourage tourism. Prior to joining the Livingston County Chamber in 2015, she worked in tourism sales & marketing at the Genesee County Chamber & Tourism. A native of Western NY and a graduate of SUNY Geneseo and the Rochester Institute of Technology, Elissa has a passion for the Finger Lakes region and the travel & tourism industry.

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Jessica Sloma

Episode 60: Providing a Family-First Experience, with Jessica Sloma

In this episode, you will learn how Greek Peak Mountain Resort prioritizes providing a great experience for families from Jessica Sloma.

Jessica Sloma is Vice President of Sales and Marketing for Greek Peak Mountain Resort and she has been involved with the resort since 2008. When Jessica first came to Greek Peak, she was a partner in an advertising agency in New York and was brought onboard to rebrand Greek Peak for the grand opening of the Hope Lake Lodge and Cascades Indoor Waterpark. She eventually transitioned from the advertising world to work directly for the resort.

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Mark Hoffmann

Episode 59: Giving Your Customers the “A-ha” Moment, with Mark Hoffmann

In this episode, you will learn about how listening to your customers can open up many doors from Mark Hoffmann.

Mark Hoffmann is president and founder of Sports Leisure Vacations, Sacramento's largest and oldest packaged tour and travel company. There he orchestrates the company's many facets of operation from escorted tours and travel agencies services to receptive, meeting, planning, and incentive travel programs.

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