About Nicole Mahoney

Nicole MahoneyNicole Mahoney, CEO, Break The Ice Media

In 2009, Nicole started Break The Ice Media in response to the evolving needs of small to medium sized businesses as the advertising landscape started to change with the advent of social media and other non-traditional advertising outlets. Break The Ice Media is a boutique marketing and communications firm with a focus on food, wine, travel and hospitality. As CEO, Nicole is responsible for working with clients to understand their marketing needs, develop strategic marketing plans and execute those plans. She is also responsible for building a team that can deliver.

Break The Ice Media specializes in collaborations that leverage resources of multiple partners for the creation of successful marketing programs in the travel and hospitality industry. Break The Ice Media thinks of these programs as “coop-etition” where partners cooperate with their competition to create a program that is larger than one they can execute alone. Building these programs requires a leader who is level-headed, an effective listener, with an ability to move a group towards consensus in order to move forward.

Nicole received a Bachelor of Science in Business Administration from Rochester Institute of Technology and a Master of Arts in Communications from The College at Brockport, SUNY.

Nicole loves the Finger Lakes region of New York State where she was born and raised. She is raising 4 daughters with her husband, John.

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