Morgan Painvin

Episode 54: Be Strategic and Execute, with Morgan Painvin

In this episode, you will learn about the importance of having a strategy for everything you do and not just trying whatever you think of to see what sticks.

For Morgan Painvin, it’s all about hitting the bullseye of results. Her quiver of arrows is vast and varied from strategic partnerships and micro-niche placements to national features and creative ideas. The award-winning campaigns that define her career speak directly to her clients brand and goals. While a big hit is thrilling, says Morgan, she’s more passionate about spiking traffic to the client's website that drives revenue. This is why Morgan has revamped the firm's measurements and reporting system.

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Nicole Mahoney Solocast Episode #4

Episode 53: Five Major Trends for the Travel and Tourism Industry in 2018, with Nicole Mahoney

In this episode, you will learn about five of the biggest travel trends to pay attention to in 2018.

Nicole Mahoney started Break The Ice Media in 2009 in response to the evolving needs of small to medium-sized businesses, in particular, the rise of social media. Break The Ice Media is a boutique marketing and communications firm with a focus on travel, tourism, food, wine, and hospitality. As CEO, Nicole is responsible for working with clients to understand their marketing needs, develop strategic marketing plans and execute those plans. She is also responsible for building a team that can deliver.

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Hillarie Logan-Dechene

Episode 52: How Attractions Can Shape A Destination, with Hillarie Logan-Dechene

In this episode, you will learn about making the most of your resources and entering into collaborations to create a lasting impression on visitors from Hillarie Logan-Dechene.

Hillarie Logan-Dechene's career has been about building the capacity of not-for-profit organizations. As the Wild Center's Director of Philanthropy, she is responsible for all membership and development activities and works closely with leadership on strategy, governance, and external affairs. She recently led the center through a successful 23 million dollar fundraising campaign.

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Louise Cottrell

Episode 51: Using Pinterest to Drive Traffic to Your Content, with Louise Cottrell

In this episode, you will learn about how to use Pinterest to drive visitors to your content from Louise Cottrell.

Originally from the Bay Area, Louise Cottrell is a Pinterest marketing strategist working with travel content creators and business owners to generate traffic, grow their audience and increase sales. She does Pinterest account management as well as consulting and training for bloggers and social media teams through her Pinterest Marketing Mastery Program. Shes also a world traveler and dog enthusiast.

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Ed Healy

Episode 50: Showcase Your Unique Assets, with Ed Healy

In this episode, you will learn about why differentiation is the name of the game and why you need to provide unique, niched experiences to attract visitors to your destination from Ed Healy.

Ed Healy is Vice President of Marketing for Visit Buffalo Niagara where he is responsible for VBN’s destination marketing strategy. His responsibilities include overseeing all sales and marketing communications, including the production of an annual visitors guide, websites, e-newsletters, social media, videos, podcasts and consumer advertising, as well as media and public relations.

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Josiah Brown

Episode 49: Winning More First Time Visitors, with Josiah Brown

In this episode, you will learn how regions don't influence a travelers decision on where to go, and how to get them to come to your destination from Josiah Brown.

Josiah Brown is best known the New York Sherpa and has logged over 600,000 miles throughout New York State over the last 13 years. He is the brain and the passion behind New York's Best Experiences. The Sherpa lives for recommending the best kept secrets New York has to offer. He coined the tagline “because we've been there,” well, because he has. Josiah is President and CEO of New York Welcome's You. He is a public speaker and trainer offering workshops to the tourism industry on topics including: winning first-time visitors to a destination, branding first, and the future of the group travel market.

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Tom Mulliez

Episode 48: Give Your Customers a Great Experience, with Tom Mulliez

In this episode, you will learn about providing a great customer experience and building partnerships that help you do that from Tom Mulliez.

Tom is a father, husband, entrepreneur, and the visionary behind iTREKKERS. Tom founded the company in 2014 after realizing that bringing together vetted professional captains and guides on one platform would help guarantee everyone a better experience in the outdoors. iTREKKERS is a combination of Tom’s desires to share his love of nature and to simplify the process of booking guided outdoor activities. His mission is threefold: to get people to experience the outdoors through iTREKKERS; to help people get outdoors, period, by providing useful tips and referrals; and to educate people about the outdoors and ways to be mindful.

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Michael Warren Thomas

Episode 47: Why Restaurants Must Feature Local Wines, with Michael Warren Thomas

In this episode, you will learn about how restaurants featuring local wine makes such a huge impact from Michael Warren Thomas.

Michael Warren Thomas owns Savor Life and products and hosts four radio shows focusing on gardening, wine, food, and travel. He started his first show, Naturally Green, in April 1994. He's added several shows since then including For the Love of Food, a show all about food, wine, and restaurants; The Grapevine, a fine wine show; and Discover the Finger Lakes, about Finger Lakes destinations, events, and regional treasures. Michael oversees all aspects of the shows from production to advertising sales and promotion. The shows air on Saturday and Sunday mornings on WYSL1040 AM and 92.1 FM in Rochester, New York.

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Becky Wehle & Sara Picini

Episode 46: Join Tourism Organizations to Help Promote Your Destination, with Becky Wehle & Sara Piccini

In this episode, you will learn about why you will be able to better promote your destination when you join organizations that can help you out from Becky Wehle & Sara Piccini.

Becky Wehle is President & CEO of Genesee Country Village & Museum, the largest living history museum in New York State, located 25 miles southwest of Rochester. The Museum features 68 historic structures from the 19th century, moved from locations throughout Western New York, a gallery of sporting art, and a nature center and attracts more than 90,000 visitors each year.

Sara Piccini spent about 4 years working with Genesee Country Village & Museum prior to her current role, recently returning this past January as Tourism Sales Manager and Volunteer Coordinator. Since coming back onboard, Sara has driven numerous tourism initiatives for the museum.

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