Reagan Burns

Episode 63: Create Engaging, Curated Experiences with Live Video, with Reagan Burns

In this episode, you will learn about leveling up your live video by creating engaging, curated experiences from Reagan Burns.

Reagan Burns started her career working for R&R Partners in Las Vegas, on the Las Vegas Convention and Visitors Authority as a designer on the What Happens Here, Stays Here campaigns. Her career path then brought her to Baltimore and then to Rochester, NY when she decided to open Lime Creative. She stayed focused on the tourism industry, working with clients like The Adirondack Coast Wine Trail, Ugly Disco, Rochester Events, The Rochester Lilac Festival, Park Ave Summer Arts Festival, and the Highland Bowl Concert Series. Her work includes branding and identity, print and digital marketing, website design, and social media marketing.

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Bill Sweitzer

Episode 62: Using Old-School Grassroots Marketing, with Bill Sweitzer

In this episode, you will learn about how to best implement boots on the ground, grassroots marketing efforts from Bill Sweitzer.

Bill Sweitzer joined the Canal Corporations Public Affairs Office in February of 2012, serving as Deputy Director. For the past three years, he has led the Canal Corporations marketing and education programs and spearheaded community outreach efforts across the states Canal corridor. Bill has an extensive background in hospitality, sales, and customer service and has enjoyed success through connecting with people and building relationships. Bill is from the Capital Region, he enjoys hiking and camping with his family and is an avid fisherman.

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Elissa Leuer

Episode 61: Turning Challenges into Opportunities, with Elissa Leuer

In this episode, you’ll learn about the idea of competition being a great thing for everyone involved because visitors stay longer when there’s more for them to do from Elissa Leuer.

As Livingston County's Director of Tourism and Marketing, Elissa is responsible for the promotion of the county’s accommodations, attractions, restaurants, and events to those outside the area to encourage tourism. Prior to joining the Livingston County Chamber in 2015, she worked in tourism sales & marketing at the Genesee County Chamber & Tourism. A native of Western NY and a graduate of SUNY Geneseo and the Rochester Institute of Technology, Elissa has a passion for the Finger Lakes region and the travel & tourism industry.

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Jessica Sloma

Episode 60: Providing a Family-First Experience, with Jessica Sloma

In this episode, you will learn how Greek Peak Mountain Resort prioritizes providing a great experience for families from Jessica Sloma.

Jessica Sloma is Vice President of Sales and Marketing for Greek Peak Mountain Resort and she has been involved with the resort since 2008. When Jessica first came to Greek Peak, she was a partner in an advertising agency in New York and was brought onboard to rebrand Greek Peak for the grand opening of the Hope Lake Lodge and Cascades Indoor Waterpark. She eventually transitioned from the advertising world to work directly for the resort.

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Mark Hoffmann

Episode 59: Giving Your Customers the “A-ha” Moment, with Mark Hoffmann

In this episode, you will learn about how listening to your customers can open up many doors from Mark Hoffmann.

Mark Hoffmann is president and founder of Sports Leisure Vacations, Sacramento's largest and oldest packaged tour and travel company. There he orchestrates the company's many facets of operation from escorted tours and travel agencies services to receptive, meeting, planning, and incentive travel programs.

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Devon Perry

Episode 58: Attracting Nearby Travelers to Your Destination, with Devon Perry

In this episode, you’ll learn about focusing your limited marketing dollars on the visitors who are closest to your destination from Devon Perry.

Devon Perry joined Visit South Jersey as marketing director in 2015. In this role, she closely shadowed the executive director, and when the opportunity presented itself, she was well acquainted with the position and truly the best choice to lead Visit South Jersey into the future.

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Mike Rea

Episode 56: How Social Enterprises Drive Change in Communities, with Mike Rea

In this episode, you will learn about social enterprises in the travel and tourism industry and how they can really drive social change and positively benefit communities from Mike Rea.

Mike Rea is a social entrepreneur who has been committed to creating philanthropic value and impact for more than 15 years. Mike has been President & CEO of Tourism Cares since July 2013, building on its momentum to unite the industry around critical philanthropic needs and opportunities that are best tackled together. Tourism Cares leverages charitable investments and expertise to build sustainable travel destinations for future travelers, the tourism industry, and local communities.

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Morgan Painvin

Episode 54: Be Strategic and Execute, with Morgan Painvin

In this episode, you will learn about the importance of having a strategy for everything you do and not just trying whatever you think of to see what sticks.

For Morgan Painvin, it’s all about hitting the bullseye of results. Her quiver of arrows is vast and varied from strategic partnerships and micro-niche placements to national features and creative ideas. The award-winning campaigns that define her career speak directly to her clients brand and goals. While a big hit is thrilling, says Morgan, she’s more passionate about spiking traffic to the client's website that drives revenue. This is why Morgan has revamped the firm's measurements and reporting system.

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