Pamela Reed Sanchez

Episode 93: A Consistent Message from the Moment They Arrive, with Pamela Reed Sanchez

As tastes and sensibilities change, your organization needs to change with them, or else deal with a shrinking market share. If your organization has history, another challenge is perceptions that change more slowly than your brand message. That’s what was happening at Seneca Park Zoo in Rochester, NY. The zoo was growing as a leader…

Read More

Eliza Kozlowski & Stacey VanDenburgh

Episode 85: Guiding the Experience at a Time-Honored Institution, with Eliza Kozlowski & Stacey VanDenburgh

Being part of an established cultural institution is exhilarating and challenging all at the same time. You know you have so much to offer, but staying relevant and communicating your value is a job that never stops. In this episode, we explore one such place, the George Eastman Museum in Rochester, New York. Eastman was…

Read More