Podcasts

Greg Evans

Episode 45: Helping DMOs Deliver the Right Message at the Right Time, with Greg Evans

In this episode, you will learn about how DMOs can band together to come up with great ideas to serve their partners from Greg Evans.

Greg Evans has been with Simpleview since 2008 and currently serves as their Vice President of Sales & Account Services. In his role, he provides strategic insight and recommendations for his teams when providing knowledge and best practices to current and prospective clients. He has nearly twenty years of corporate sales and account management experience, having worked for technology-forward corporations such as MCI Worldcom and Iron Mountain.

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Rick Antonson

Episode 44: Use Cathedral Thinking to Create a Brighter Future, with Rick Antonson

In this episode, you will learn about the important idea of Cathedral Thinking from Rick Antonson.

Rick Antonson is the former president & CEO of the international award-winning destination marketing organization, Tourism Vancouver. Among his volunteer leadership roles, Rick was president of Pacific Coast Public Television, chair of Destination Marketing Association International (based in Washington, DC), and deputy chair of the Pacific Asia Travel Association (based in Bangkok, Thailand).

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Joe Baur

Episode 43: Have a Real, Authentic Experience, with Joe Baur

In this episode, you will learn about having that real, authentic experience when you travel from Joe Baur.

Joe Baur is an American travel author, writer, filmmaker and podcaster whose work has appeared in a variety of domestic and international outlets, including Matador Network, BBC Travel, Viator, and CraftBeer.com to name a few. He’s also the author of various Falcon Guides titles and 2016’s Talking Tico: (Mis)adventures of a Gringo in and Around Costa Rica.

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Lisa Burns

Episode 42: Be Willing to Listen to New Ideas, with Lisa Burns

In this episode, you will learn about using creativity to solve difficult challenges from Lisa Burns.

Lisa Burns has been in the travel industry for over 35 years with a wide range of experience including group tour planning and product development, event and meeting planning, marketing and public relations, and both a domestic and international tour director. With a proven track record of diligence and reliability, Lisa is goal-oriented, a natural and articulate communicator focused on the nuance and value of detail management and always a willing, eager and motivated champion of the task of the moment. She is able to juggle multiple projects and thrives in a fast-paced environment. With a passion for the tourism industry, destination marketing and being the consummate hostess, Lisa is a passionate advocate for the product she represents and is always willing to put in the time and energy needed to reach a goal.

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Drew Alberti

Episode 41: Prepare for the Future by Building Lasting Partnerships, with Drew Alberti

In this episode, you will learn about making sure your destination has a successful tomorrow by building lasting partnerships today from Drew Alberti.

Drew Alberti has been the Program Manager for Lakes to Locks Passage since 2008. He is responsible for community outreach, product development, and brand awareness. Some of his accomplishments include authoring From Forest to Fields: A History of Agriculture in Champlain Valley, producing the Waterways of War guidebook series, and serving as editor for the Lakes to Locks Passage and National Geographic co-branded geotourism website. Previous work experience includes Collections Manager at the New York State Museum in Albany and Park Ranger at the Martin Van Buren National Historic Site in Kinderhook. He holds a MA in Public History from the University at Albany.

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Jean Mackay

Photo by Cindy Hutcheson.

Episode 40: How to Collaborate with a Large Region, with Jean Mackay

In this episode, you will learn strategies for collaborating with a large region like the Erie Canalway National Heritage Corridor from Jean Mackay.

Jean Mackay has served as a director of communications and outreach for the Erie Canalway National Heritage Corridor since 2007. She manages all aspects of web based and print media and works collaboratively with organizations throughout the 500-mile long National Heritage Corridor to preserve Canal Heritage, promote tourism and foster vibrant communities along the waterway. Jean formerly worked as director of education for Autobahn International. She holds an MS in environmental education from Lesley University.

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Cindy Harris

Episode 39: How to Drive Visitors to Your Destination with Great Design, with Cindy Harris

In this episode, you will learn about using great design to drive people to your destination from Cindy Harris.

Cindy Harris is a graphic designer, painter, and lover of all things art. She began Harris Studios over 15 years ago with the purpose of helping established businesses create an authentic identity through design. Cindy believes in the importance of good design in this world and asserts that design should be a reflection of both who your business is, as well as where your business is headed. Cindy has created unique brand identities and meaningful design work in a host of different industries, including travel and tourism, food and beverage, retail and spas, and events and promotions.

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Nicole Mahoney Solocast Episode #3

Episode 38: How to Attract International Travelers to Your Destination, with Nicole Mahoney

In this episode, you will learn about what your destination can do to attract international travelers.

Nicole Mahoney started Break The Ice Media in 2009 in response to the evolving needs of small to medium-sized businesses, in particular, the rise of social media. Break The Ice Media is a boutique marketing and communications firm with a focus on travel, tourism, food, wine, and hospitality. As CEO, Nicole is responsible for working with clients to understand their marketing needs, develop strategic marketing plans and execute those plans. She is also responsible for building a team that can deliver.

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Rhonda Vaccaro [FAM Tour]

Episode 37: Strengthen Key Relationships with a FAM Tour, with Rhonda Vaccaro

In this episode, you will learn about collaboration across county lines with a FAM tour from Rhonda Vaccaro, Vice President and Senior Consultant at Break The Ice Media.

Today Rhonda brings more than 20 years of sales and new business development to the table. She's a master at creating relationships and has a deep understanding of sales strategies, creating win-win opportunities for BTI's tourism clients. Rhonda and her staff are able to act as a much-needed sales arm for Convention and Visitors Bureaus (CVBs), providing management, tracking and reporting, and of course-- closing those sales successfully.

With her easy-going personality and high attention to detail, Rhonda is able to put her management skills to work as BTI's HR person, and Office and Operations manager.

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Colleen Knopeck [Travel Influencers]

Episode 36: How to Partner with Travel Influencers, with Colleen Knopeck

In this episode, you will learn everything you need to know to get started working with a travel influencer from Colleen Knopeck, Associate Consultant at Break The Ice Media.

Imagine being a Kindergartener and winning a writing award from a national PBS Kids show. Or by fifth grade, regularly writing for the Buffalo News' Kids Page -- and having the chance to interview Buffalo Sabres hockey players. And yet, that's exactly what Colleen Knopeck did. It's like she came fully hatched as a writer. As the Communications Specialist for Perry's, a New York State maker of ice cream, Colleen handled Perry's sponsorships, public relations, and media relations. She wrote everything from customer and consumer e-newsletters, the blog, social media, annual reports, to writing and directing an in-house video. If you were a blogger or members of media that were lucky enough to have ice cream dropped off to you -- you could thank Colleen for coordinating it.

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