Podcasts

Cindy Harris

Episode 39: How to Drive Visitors to Your Destination with Great Design, with Cindy Harris

In this episode, you will learn about using great design to drive people to your destination from Cindy Harris.

Cindy Harris is a graphic designer, painter, and lover of all things art. She began Harris Studios over 15 years ago with the purpose of helping established businesses create an authentic identity through design. Cindy believes in the importance of good design in this world and asserts that design should be a reflection of both who your business is, as well as where your business is headed. Cindy has created unique brand identities and meaningful design work in a host of different industries, including travel and tourism, food and beverage, retail and spas, and events and promotions.

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Nicole Mahoney Solocast Episode #3

Episode 38: How to Attract International Travelers to Your Destination, with Nicole Mahoney

In this episode, you will learn about what your destination can do to attract international travelers.

Nicole Mahoney started Break The Ice Media in 2009 in response to the evolving needs of small to medium-sized businesses, in particular, the rise of social media. Break The Ice Media is a boutique marketing and communications firm with a focus on travel, tourism, food, wine, and hospitality. As CEO, Nicole is responsible for working with clients to understand their marketing needs, develop strategic marketing plans and execute those plans. She is also responsible for building a team that can deliver.

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Rhonda Vaccaro [FAM Tour]

Episode 37: Strengthen Key Relationships with a FAM Tour, with Rhonda Vaccaro

In this episode, you will learn about collaboration across county lines with a FAM tour from Rhonda Vaccaro, Vice President and Senior Consultant at Break The Ice Media.

Today Rhonda brings more than 20 years of sales and new business development to the table. She's a master at creating relationships and has a deep understanding of sales strategies, creating win-win opportunities for BTI's tourism clients. Rhonda and her staff are able to act as a much-needed sales arm for Convention and Visitors Bureaus (CVBs), providing management, tracking and reporting, and of course-- closing those sales successfully.

With her easy-going personality and high attention to detail, Rhonda is able to put her management skills to work as BTI's HR person, and Office and Operations manager.

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Colleen Knopeck [Travel Influencers]

Episode 36: How to Partner with Travel Influencers, with Colleen Knopeck

In this episode, you will learn everything you need to know to get started working with a travel influencer from Colleen Knopeck, Associate Consultant at Break The Ice Media.

Imagine being a Kindergartener and winning a writing award from a national PBS Kids show. Or by fifth grade, regularly writing for the Buffalo News' Kids Page -- and having the chance to interview Buffalo Sabres hockey players. And yet, that's exactly what Colleen Knopeck did. It's like she came fully hatched as a writer. As the Communications Specialist for Perry's, a New York State maker of ice cream, Colleen handled Perry's sponsorships, public relations, and media relations. She wrote everything from customer and consumer e-newsletters, the blog, social media, annual reports, to writing and directing an in-house video. If you were a blogger or members of media that were lucky enough to have ice cream dropped off to you -- you could thank Colleen for coordinating it.

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Jessica Reilly [Social Media Marketing Tips]

Episode 35: The Top 8 Social Media Marketing Tips, with Jessica Reilly

In this episode, you will learn about the best social media tips from Jessica Reilly, Associate Consultant, at Break The Ice Media.

Jessica is a graduate of SUNY Plattsburgh with a Bachelor of Arts in Public Relations and Political Science. She started at Break The Ice Media in 2016 and brings with her a duality of knowledge, combining her classical PR training with marketing skills. She has a passion for social media and analytics. Her personal strengths include a love of research, and a strong sense of curiosity. She brings a fresh perspective and attention to detail to all the client projects she works on.

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Larry Broughton

Episode 34: Find the Right Role for Every Team Member, with Larry Broughton

In this episode, you will learn about how to create a fiercely loyal team from Larry Broughton.

Larry Broughton is an award-winning hotelier and entrepreneur, CEO, bestselling author, keynote speaker, and former US Army Green Beret. As Founder and CEO of Orange County, California-based broughtonHOTELS, CBS News has called Larry the nations foremost expert on leadership and entrepreneurship, while the host of Travel Channels hit show, Hotel Impossible, says he is, among the top hospitality experts in the country. His upbeat, creative approach to business and life has been featured in newspaper and magazine articles across the country and he has been a recurring guest expert on news and TV programs on every major television and cable network, including MSNBC, CNN, CNBC, CBS, and Travel Channel. Larry's awards include: Ernst & Young's Entrepreneur of the Year®; the National Veteran-Owned Business Associations Vetrepreneur® of the Year; Coastline Foundations Visionary of the Year; and Passkeys Foundations National Business Leader of Integrity.

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Rainer Jenss

Episode 33: Give Family Travelers the Resources they Need, with Rainer Jenss

In this episode, you will learn about family travel (which is more than just Disney!) from Rainer Jenss.

Rainer Jenss brings a wealth of experience and expertise as President and Founder of the Family Travel Association. Before putting his professional expertise and personal passion to the ultimate test by traveling around the world for a year with his wife and two young children in 2009, Rainer was a Vice President and thirteen-year veteran of the National Geographic Society. As Publisher of National Geographic Kids from 2002-2008, Rainer helped transform the publication into the most widely read consumer magazine for children throughout the world. Prior to National Geographic, Rainer worked for CNN International and Business Traveler International.

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Cassandra Harrington

Episode 32: Give Your Customers the Tools They Need, with Cassandra Harrington

In this episode, you will learn about America's first wine trail from Cassandra Harrington, Executive Director of the Cayuga Lake Wine Trail.

Cassandra has been director of the CLWT since December of 2014. In her time with the Trail, she and her coworker Kathy have completely rebranded the organization, have increased event attendance and have generated a solid social media presence. Cassandra has years of experience working in the tourism industry, having held positions at various wineries as well as the local Chamber of Commerce. When not working, she like likes to remain active by working out and traveling whenever and wherever possible.

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Camille Zess [Social Media Case Studies]

Episode 31: The Building Blocks of Social Media, with Camille Zess

In this episode, you will learn about how social media helped Casa Larga Vineyards have a great 2016 from Camille Zess, consultant at Break the Ice Media.

By the time Camille left college she was already an accomplished writer. As a writing minor, she took many classes in different types of writing including memoir, which involves real storytelling. And storytelling is key in marketing communications, advertising and public relations. She also trained intensively in grammar and in teaching the subject of writing where she learned to strengthen others' writing while preserving their style. An early adopter in social media, she has long experienced using Facebook, Facebook advertising, Linkedin, and Twitter. As someone particular adept at working in the digital media space, Camille focused on social media when she first joined Break the Ice. She's able to sense changes in social media as they begin and to view its future. This ability gives our clients the help and advantage they need in social media marketing. Now Camille uses her creative magic with words to write content for social media, websites, blogs, and advertising that Break the Ice provides for our clients. That isn't all. She's also able to act as a journalist or write a case study or capture the voice of brands we work with, and she produces high quality, creative online and email marketing campaigns for our clients.

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Rose Hapanowich

Episode 30: Using Partnerships to Increase Customer Purchases, with Rose Hapanowich

In this episode, you will learn about generating return visits from customers who stop at a stopover destination from Rose Hapanowich, director of travel and tourism for Destiny USA.

Rose has an extensive background in retail as a result of working in department store, specialty shop and outlet shopping venues prior to joining the management team of Carousel Center, initially as Assistant Marketing Director and later as Director of Marketing, where she successfully assisted in the transformation of the property into Destiny USA. She initiated tourism outreach efforts to expand Destiny USA’s presence internationally, resulting in her promotion to Director of Travel and Tourism for Destiny USA. Rose continually attends travel trade and consumer-focused shows all over the world resulting in high visibility for Destiny USA as a tourist destination. The property has received a great response from both the group and FIT markets as a result of her efforts.

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