MANY Episode 1

Episode 72: Museum Series Part 1: Knowing Your Audience

In this episode, you’ll learn different ways you can understand your audience better from Rob Cassetti and Tom Schuler.

We recently attended the 2018 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I found the conversations enlightening and inspiring. Through this series, I hope you will find a new perspective on this important segment of the tourism industry and how museums and cultural institutions are working to build community, reach audiences beyond their local markets and creating new programming and events that enhance the visitor experience.

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Joe Pulizzi

Episode 71: Seeing Your Organization as a Media Company, with Joe Pulizzi

In today’s episode, you’ll hear from Joe Pulizzi, an expert in content marketing. You'll learnd how content marketing can not only generate leads but become a source of revenue in its own right.

Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.

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Todd Davidson

Episode 70: Using Natural Beauty as Destination Driver, with Todd Davidson

In this episode, you will learn about how Travel Oregon has helped the tourism industry in that state grow exponentially under the leadership of Todd Davidson.

Todd was appointed Executive Director of the Oregon Tourism Commission, also known as Travel Oregon, in June 1996, and was named Chief Executive Officer in September 2004. Under Todd's leadership, the tourism industry in Oregon has flourished into an 11.3 billion dollar industry that employs more than 109,000 Oregonians.

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Ryan Novak

Episode 69: Standing Out in a Crowded Marketplace, with Ryan Novak

In this episode, you'll learn about how to stand out in a crowded market from choco-preneur, Ryan Novak.

Ryan is the owner of Chocolate Pizza Company, central New York's largest gourmet chocolate manufacturer. Starting as a dishwasher when he was 15 years old, Ryan had a vision to grow the business into a national brand. In 2010, at age 21, he became the owner, and has seen the company grow dramatically.

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Gavin Landry

Episode 68: What Do You Travel For? with Gavin Landry

In this episode, you’ll learn what’s so great about Britain, and how guest Gavin Landry targets potential visitors by tapping into what they love about travel.

Gavin Landry serves as Executive Vice President for the Americas for VisitBritain. Gavin has a strong background in business and leisure tourism and has held several senior posts in the industry. Prior to joining VisitBritain, Gavin worked for New York State, where he was Executive Director of Tourism, having led the iconic I Love New York program, and where he developed and implemented strategies to support the growth of the tourism industry.

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Olga Luz Tirado

Episode 67: That’s in the Bronx? Becoming a Global Destination, with Olga Luz Tirado

In this episode, you will learn about how the Bronx is growing into a global tourism destination in its own right.

Olga Luz Tirado is the executive director of the Bronx Tourism Council, a division of the Bronx overall economic development corporation. In this capacity, she plays a significant role in creating a cohesive and symbiotic relationship between arts, culture and economic development while rebranding the Bronx, its rich history, institutions and diversity to a local, national and global audience. Since joining the BTC in 2012, Olga has developed and implemented a comprehensive and integrated marketing strategy by incorporating design thinking methodology into the overall planning process. She has spearheaded a successful campaign to increase the borough's exposure within international travel guides, media and tour operators, utilizing a variety of marketing channels, including aggressive public relations outreach, van tours, digital content development and social media.

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Julie Gilbert

Episode 66: Use Technology to Tell a Better Story, with Julie Gilbert

In this episode, you will learn about using technology to develop a more engaging immersive creative from Julie Gilbert.

Julie Gilbert is Vice President of Marketing and Brand Management for Destination Niagara USA where she leads the organization's marketing, communications, and brand management functions to increase the visibility of Niagara and its assets as a leisure and meetings destination.

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Leigh Melander

Episode 65: Coming Together to Create a Unified Voice, with Leigh Melander

In this episode, you will learn about how to work with businesses in your area to create a unified voice that can be used to create great events and market your destination to the world from Leigh Melander.

Leigh Melander, Ph.D. has an eclectic background in the arts as well as consulting in strategic planning, outreach and marketing, and event planning for over 20 years. She has performed and taught internationally as a speaker, actor, dancer, singer, and harpist.

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Erik Wolf

Episode 64: Running a Successful Food Tourism Program, with Erik Wolf

In this episode, you will learn about the ins and outs of the food and beverage tourism industry and how to run a successful food tourism program from Erik Wolf.

Erik Wolf is the founder of the world’s food tourism industry and of the World Food Travel Association. He is a highly-sought speaker, thought leader, strategist and consultant, in the US and abroad, on food and drink tourism issues, and is considered the go-to food tourism industry resource for media outlets that include CNN, the BBC, the Wall Street Journal, Newsweek, NBC, Forbes, PeterGreenberg.com, Huffington Post, the Australian Broadcasting Corporation, and many more.

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Reagan Burns

Episode 63: Create Engaging, Curated Experiences with Live Video, with Reagan Burns

In this episode, you will learn about leveling up your live video by creating engaging, curated experiences from Reagan Burns.

Reagan Burns started her career working for R&R Partners in Las Vegas, on the Las Vegas Convention and Visitors Authority as a designer on the What Happens Here, Stays Here campaigns. Her career path then brought her to Baltimore and then to Rochester, NY when she decided to open Lime Creative. She stayed focused on the tourism industry, working with clients like The Adirondack Coast Wine Trail, Ugly Disco, Rochester Events, The Rochester Lilac Festival, Park Ave Summer Arts Festival, and the Highland Bowl Concert Series. Her work includes branding and identity, print and digital marketing, website design, and social media marketing.

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